Swoop – Canada’s new Low Cost Carrier – unveiled their official crew uniforms on June 14th and with only one week to go until Swoop’s June 20, 2018 inaugural flight from Hamilton, ON to Abbotsford, BC, the unveiling of the Swoop uniforms has been much anticipated.
Swoop were officially granted its air operating certificate (AOC) approval by Transportation Canada on June 12th and following Swoop’s recent livery reveal many have wondered just how prominently the Swoop uniforms will feature the airline’s magenta brand colour.
“We set out to create a uniform that was comfortable, versatile and stylish, while keeping costs low,” shared Swoop’s Kellie Farrer, Sr. Leader, Inflight. “I’d describe the uniform as a modern take on classic styles. The staple uniform pieces have a monochrome palette that is accented with the signature Swoop magenta so you get a little bit of fashion and a lot of function.”
Who, what, wear?
Pilots will sport their choice of short or long sleeved collared grey shirts paired with charcoal pants and an optional black zip-up cardigan with button tabs for their epaulettes and stitched pin-holes for their pilot wings. In the spirit of keeping it casual, the pilot uniforms will not include a hat or tie.
Cabin Crew Uniforms
Cabin Crew members have several uniform options including a comfortable charcoal grey dress, or pants that can be paired with a short or long sleeved white collared shirt. These options can be accessorized with a black or magenta belt, custom Swoop neck scarf, cut-away cardigan or zippered cardigan. A custom dress with a mandarin collar is currently in production and will be added and unveiled in the fall.
Customer Service Agents Uniforms
Customer service agents will wear their own black or charcoal pants with the same white collared shirts that cabin crew members wear. The shirts include details like a Swoop rondelle logo embroidered on the sleeve and grosgrain piping on the collar.
Swoop’s official uniform collection also includes:
- Swoop branded Crew luggage and insulated lunch kit
- A form fitted black jacket with embossed Swoop rondelle logo on the left chest, thumb hole sleeves, and small magenta accents including a logo zipper pull and neck tab
- A black down jacket for cold Canadian winters
- A grey and magenta Swoop lanyard
- Bronze pilots wings
- Silver brevet-style name badges for cabin crew and customer service agents
Now that the Swoop livery and uniforms have been officially unveiled, Canada’s first true ultra-low-cost carrier really is ready for the runway.