- Most loved airline app in Europe has reached over 19 million downloads, achieved top App Store placements and led with innovative world and European firsts
- Competition for five lucky customers who book flights via the mobile app to win the full value of their booking back
easyJet, Europe’s leading airline, and its mobile partner MTT is today celebrating the fifth anniversary of its industry-leading mobile app.
Since launching in 2011, easyJet’s mobile app has been downloaded more than 19 million times with more than 20% of bookings now made via the app. The number of passengers using mobile boarding passes also increased more than 60% year-on-year thanks to the app’s intuitive design which makes it so easy to use.
In the last five years the app has won a number of industry accolades, has been ranked in the Top 5 Travel Apps Chart in 94 countries and has had 48 No.1 positions in the App Store. With more than 60% of its total star ratings achieving 5 stars, it is the most loved airline app in Europe.
Amongst other innovations, it was the first airline app in the world to have a real-time Flightradar24 tracking feature and the first European airline app to have a passport scanning function.
To mark the milestone, easyJet has launched a competition in the UK where five lucky customers that book flights via the app will win the full value of their booking back. The competition starts today (Friday 9 December) and will run until Monday 12 December.
James Millett, easyJet’s Head of Digital, said:
“Over the last five years our app has become central to how millions of customers interact with us across Europe and we’re delighted to have pioneered a number of innovative industry firsts that really add value.
“We’re looking forward to the next five years, listening to our customers, leading through digital and adding many more value-adding features and products to keep making travel with us as easy as it is affordable.”
David Moran, CEO of MTT, part of Travelport Digital said:
“Reaching the five year anniversary of the highly successful easyJet app is a significant moment for MTT. It has been great to work with an airline who has recognised from day one the importance of their mobile channel and the role it has to play in driving customer engagement, surprising & delighting customers with innovative services, differentiating versus the competition and driving revenues. easyJet has consistently been an early adopter of the latest mobile technology bringing continued digital travel innovation to its customers. Many easyJet travellers already know how great the easyJet app is, and it keeps getting better. easyJet has redefined the mobile travel experience for its customers with amazing features and mobile firsts such flight tracker, fantastic design and ease of use.”
Since its original launch, the app has evolved from streamlined booking and check-in functionality to include popular, innovative features including Mobile Host which provides real-time notifications to give passengers helpful information and tips, Apple Pay, flight tracker and a dynamic home screen that is contextual and location-aware.
easyJet mobile app firsts:
- First UK airline to launch Passbook – May 2013
- First airline in Europe to use passport scanning – October 2014
- One of the first airlines to launch Apple Watch app – April 2015
- First airline in the UK to integrate airport mapping via easyJet’s Mobile Host feature – April 2015
- First airline in the world to integrate Flightradar 24 flight tracking – November 2015
- First UK airline to launch Apple Pay – June 2016
Top five countries using easyJet’s app:
- United Kingdom