Air Canada’s Aeroplan and LCBO Join Together to Launch New Loyalty Partnership

Aeroplan, Canada’s leading travel loyalty program, and the LCBO, one of the world’s largest buyers and retailers of beverage alcohol, are pleased to announce a new strategic partnership allowing Aeroplan members to earn points when shopping at LCBO stores across Ontario. The new partnership is expected to launch in late 2021.

“We’re thrilled to come together with the LCBO to offer our members a new way to earn and redeem Aeroplan points in Ontario,” said Mark Nasr, Senior Vice President, Products, Marketing and eCommerce at Air Canada. “When we relaunched Aeroplan last year, we made a commitment to earn our way into consumer’s everyday lives. Marquee partnerships like the LCBO and other industry-leading, well-loved brands are central to delivering on that promise.”

“Through our new loyalty program with Aeroplan, we will provide rewarding and personalized offerings to our customers that enhance their experience,” said George Soleas, President & CEO, LCBO. “It will also provide an important engagement opportunity for our valued suppliers, including Ontario producers, and make it even easier for shoppers to find the perfect choice for every occasion.”

LCBO customers will earn one Aeroplan point for every $4 spent at LCBO, plus bonus points for purchasing select LCBO products. Aeroplan points can be redeemed for travel to more than 1,300 destinations across the globe, as well as for hotels, car rentals, and merchandise, including LCBO Gift Cards starting at just 1,000 Aeroplan points for a $10 LCBO gift card. Additional benefits and options will follow. Notable features of Aeroplan include:

  • Points redeemable for every seat on Air Canada, and for travel on over 40 airline partners – more than any other program in the world.
  • Aeroplan Family Sharing, making it easy for families to combine points together – for free – to get where they want to go sooner.
  • Flexible options to pay for all or part of a trip with points, and peace of mind to plan using Aeroplan’s Points Predictor Tool.

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