Partnership serves to support affordable youth programming and strengthen ties to local communities WestJet and the Calgary Flames Alumni Association today announced a new two-year partnership focused on unlocking new opportunities to give back to the community through enhanced access to sports for Western Canadian youth. “Our partnership with the Calgary Flames Alumni is founded […]
Multi-year deal part of NHL’s Jersey Advertising Program The Montreal Canadiens and Air Canada have announced a multi-year jersey partnership agreement, which will see the Air Canada logo featured on Canadiens away jerseys worn on the road throughout the duration of the partnership, starting today. The news deepens a 40-plus year partnership between two brands […]
Hockey is back in Seattle, and Alaska Airlines is celebrating by welcoming a new Seattle Kraken theme plane into its fleet. The plane is just the beginning of a long-term major partnership between the hometown airline, the new hockey team, and new arena, which includes the naming of the Alaska Airlines Atrium at the Climate […]
