By Bye Flybe as Virgin Connect Will Take to the Skies in 2020
In 2020 Flybe will become Virgin Connect. Not to be mistaken for the Virgin Media Connect Wifi App or the Virgin Connect Broadband operator in Russia. Which presumably everyone at Virgin thought about before the rebrand, right? Moving on then…
Flybe, the Devon based Regional Airline is to be rebranded as Virgin Connect, following its acquisition by a Virgin Atlantic-led consortium.
In July, the European Commission approved the sale of Flybe to the newly-formed Connect Airways, which comprises Stobart Group and Cyrus Capital as well as Virgin.
The group announced last week that the airline would enter a “new era as an independent company under the Virgin brand”.
Connect Airways CEO, Mark Anderson said: “We are hugely excited by this milestone in our airline’s 40-year history. We will remain true to our heritage and reason for being, which is offering essential regional connectivity to local communities.
“At its heart, Virgin Connect will be passionately focused on becoming Europe’s most loved and successful regional airline. It will offer travel that is simple and convenient with the personal touch. Our customers will naturally expect the same exceptional travel experience as they do with other Virgin-related brands. Whatever their reason for flying, we want our customers to feel loved and know we will always put their needs first in every decision we take.
“As part of the Virgin family, we now have a tremendously re-energised team. From here on in, we invite our customers, partners and the communities we serve to join us on every step of this exciting journey!”
The new brand will also be saying goodbye to purple and hello to red.