AOE’s OM³ Platform: Digitalization of Airports, Airlines & Travel Retail
AOE’s award-winning Omnichannel Multi-Merchant Marketplace (OM³) is a powerful online marketplace, which venues with large numbers of customers such as airports can use to realize their full retailing potential. With the comprehensive suite of software applications and services, customers can enjoy a seamless online and offline shopping experience. OM³ connects retailers and customers, communications and sales, online and offline, seamlessly across all channels and devices.
OM³ consists of a unique and modular set of pre-integrated Omnichannel functionalities, services and infrastructure. It enables customized selection of functionalities according to airport-specific business requirements. The one-of-a-kind solution offers passengers a variety of convenient options for planning their travel and during the trip itself, during online and offline shopping at the airport and for accessing airport services. Passengers can get information about products and shop in advance of their trip or during layover and waiting times. OM³ transform airports to digital airports.
The most important aspects of the OM³ platform
- Omnichannel Experience: Seamless shopping for end customers across all channels and devices through networking of information, services and platforms
- Management of Products and Product Ranges: Marketplace with a virtually unlimited number of products and product ranges, controlled through a PIM System
- Integration of Retailers and Systems: Integration of any number of retailers as well as varied systems and software programs via an integration layer
- E-Commerce Process Chain: Complete process handling from order management to payments to fulfillment
Omnichannel Fulfillment: One-hour delivery when picking up in-store or at selected pickup points, same-day home delivery
Singapore Airlines: Next Generation Omnichannel In-Flight Shopping & Fulfillment with OM³
Singapore Airlines is widely regarded as one of the world’s flagship airlines – lauded for leadership and awarded more often for its service quality than any other airline in the world. The airline has also set the pace for innovation in the aviation industry for many years. Singapore Airlines has decided to transform its current in-flight shopping model into a modern, powerful and consumer-oriented omnichannel experience.
In the future, Singapore Airlines will rely on the innovative OM³ platform as well as a strong partnership with aviation and travel retail professionals from DFASS and SATS, with which Singapore Airlines has established a joint venture.
The joint venture will create innovative opportunities for all parties. Airlines, airports, retailers, brands and – last but not least – passengers will benefit from a state-of-the-art digital solution as well as an optimal customer experience. The joint venture represents an important step in the digitalization of aviation retail.
OM³, or Omnichannel Multi-Merchant Marketplace
OM³, or Omnichannel Multi-Merchant Marketplace, is a digital marketplace for numerous retailers, products and systems. The OM³ platform connects retailers and customers, communications and sales, online and offline, seamlessly across all channels and devices.
The platform is a unique, modular toolset of pre-integrated omnichannel functionalities, services and infrastructures. It enables a tailor-made selection of functionalities according to airport-specific business requirements.
The solution offers passengers a variety of convenient ways to plan their trip, use real-time travel information during their trip, to shop online and offline at the airport, and access to airport services. Passengers can check and shop for products before they travel or during stopovers and waiting times.
For more information about the digital airport, please refer to:
- The Digital Airport Commerce Ecosystem – Whitepaper
- The Digital Airport: About Digitalization of Airports & Travel Retail