On 4th July in Essen, Germany, Gerflor received the ‘Red Dot Award – Product Design 2016’ for Creation 70 LVT range – during a ceremony for 1600 guests.
Gerflor’s Creative Director and our German team were there to pick up the award. The Creation 70 LVT range has been awarded with the Red Dot Award: Product Design 2016, chosen by 41 experts (architects, designers and journalists) from all around the world.
As part of 5,000 products entries from 57 nations, the Creation 70 LVT range received this famous award because of the new palette of realistic wood and mineral finishes, it’s design (available in 3 different formats, including Clic System which allows this product to be laid quickly over most existing surfaces) and its sustainability.
The Red Dot Design Award is world-renowned, this international award is the “Designers Oscars”.
Products were registered in 31 categories: from consumer electronics, furniture, jewellery/watches to entire interior decorations and lab technology. Global brands like Google, Apple, Sony, LG, Philips, Kartell or Artemide submitted their products to have a chance to receive a coveted Red Dot Award.