ABC International update

In recent years there have been big changes and great improvements in passengers in-flight experience in aviation industry ABC INTERNATIONAL having as core competence the engineering services for cabin modifications has begun to dedicate its capabilities to cabin branding elements. Branding is the key to any company to succeed their business and differentiate among competitors. Branding means visibility, sight and visualization are so essential in our society and culture also thank to the development of ICT (smartphone above all).

More and more companies are selecting ABC International’s know how to align Brand Identity and Brand Image: Pegasus Airlines, Air Iceland, CityJet, Rwandair, Air Serbia are the latest airlines which recognized the importance of Brand Equity on airline profitability. These Branding Elements are the key to create a deep emotional connection with passengers just as our philosophy is to strengthen Airlines Brand to increase customers’ trust in the product or service purchased; in other words “Brand Equity” is the incremental value represented by the Brand Image and it strongly influences passengers Brand and Purchase preference.

As for technical aspects ABC International ensures that Branding Elements are lightweight, easy to install and maintain, manufactured with high quality material and finishing, moreover they meet all airworthiness standards keeping a smart and effective design.

In this endeavor, ABC International’s Decorative Crests are able to translate Airline’s Brand Identity in a design concept that will be used as a “tangible tool” to effectively transmit “intangible values”.

ABC International’s team will be pleased to introduce you our new products at booth 7A29 located in the Hall B7.