SAUDIA Brings NEW Immersive Experiences to London at the 2022 Sabic London E-Prix

The ABB FIA Formula E World Championship was back in London at the weekend for two days of electric motorsport. The national flag carrier of the Kingdom of Saudi Arabia, SAUDIA has been an official partner of the all-electric series since the partnership was founded in 2018. 

This weekend, for the very first time, SAUDIA brought the Discover E-Zone to the capital: cutting edge digital activations combined with Saudi’s landscapes, landmarks, culture and heritage offered an immersive experience for attendees.

Within the dedicated SAUDIA area, throughout the weekend, the airline used augmented reality to showcase an immersive tour of the Kingdom of Saudia Arabia, including underwater scenes of the Red Sea and Saudi’s unique flora and fauna to 360-degree tours of AlUla and Al-Shaq Great Canyon. The experience transported guests from the capital through a sensory journey that included sights and sounds as well as touch and scent.

For more information about SAUDIA’s partnership with Formula E, the host cities that SAUDIA serves, and money can’t buy Formula E experiences and prizes, the chance to attend an E-Prix in a city of your choice, and access exclusive Formula E content and prizes visit