|Organiser||SIAL Middle East FZ LLC|
|Press Release Date||19.09.2017|
Two leading names from the travel catering industry come together to recognise excellence and foster knowledge transfer
Two of our industry’s oldest and most revered institutions have agreed a cooperative alliance. The International Flight Services Association [IFSA], founded in 1966 and the Mercury Awards, founded in 1982 now under the stewardship of SIAL Middle East [SIALME], have signed a Memorandum of Agreement to cooperate on a number of levels.
This historic agreement will be formally announced in September at IFSA’s Annual Conference and a further announcement will be made at the Mercury Awards event in December. This aims to further enhance the opportunity for The Mercurys under SIALME and IFSA to collaborate and introduce initiatives that will support the industry.
“We are eager to partner with the Mercury Awards, as one of IFSA’s primary initiatives has been to further grow our reach to the Middle East region,” said IFSA President, Jane Bernier-Tran. “Looking to the future, we plan to see a series of initiatives resulting from the alliance as we strive to support the airlines and hospitality suppliers who are dedicated to a better passenger experience.”
“2017 will mark 36 years for the Mercurys awards and will celebrate and accolade the best innovators within the travel catering industry. In IFSA, we have found just the right partner as this will help bring increased recognition for the Mercurys,” said Joanne Cook, Managing Director of SIAL Middle East.
The Mercurys and IFSA recognise this alliance as a stepping stone for many collaborations in future for the advancement of inflight services industry.
About International Flight Services Association
Headquartered in Atlanta, Georgia, the International Flight Services Association is a global professional association created to serve the needs and interests of airline and railway personnel, inflight and rail caterers and suppliers responsible for providing onboard passenger services on regularly scheduled travel routes. IFSA’s membership is dedicated to the advancement of the art and science of the multi-billion dollar inflight and railway onboard services industry. For more information, please visit: http://www.ifsanet.com/
About SIAL Middle East & The Mercurys
SIAL Middle East is part of SIAL Network, the world’s largest network of professional B2B food exhibitions which include SIAL Paris, SIAL China, SIAL Canada, SIAL ASEAN Manila and SIAL InterFOOD Jakarta. SIAL Middle East 2017 will feature 900+ exhibitors, 500 VIP hosted buyers, and 16,500+ food, beverage and hospitality visitors. For more information, please visit: www.sialme.com
The Mercurys is the most prestigious award in travel catering, worldwide. It is sought after by the best and most proactive companies in the industry. The 36th edition of the Mercurys will be held alongside SIAL Middle East in December 2017. 200 of the world’s top airline catering executives including airlines, catering companies and suppliers will come together to recognise excellence in the industry.