JetBlue today announced it will launch 24 new routes later this year aimed at immediately generating cash and capturing traffic on a variety of new, nonstop routes – many never flown before by the airline. Each route plays to JetBlue’s strengths in the airline’s focus cities, in Florida, in Latin American and the Caribbean or on cross-country – or transcontinental – flying. Every market has been uniquely identified as one in which JetBlue anticipates increasing demand for leisure travel. All new flights take off in November and December with seats on sale today.
“This is the latest example of JetBlue’s ability to be nimble and play offense as we quickly adjust to new customer behaviors and booking patterns,” said Scott Laurence, head of revenue and planning, JetBlue. “This latest series of new routes – even in the current environment – advances our revised network strategy, returns more aircraft to the skies and doubles down on our ability to generate more cash sooner.”
The new markets announced today maximize revenue potential across JetBlue’s existing domestic and international network by:
- Introducing all-new nonstop destinations from four JetBlue focus cities, plus expanded Mint service in Newark and Los Angeles.
- Growing JetBlue’s New York City presence in Newark with more than a half dozen new routes to the Caribbean.
- Building out the airline’s new Los Angeles focus city with expanded domestic and – for the first time in JetBlue’s history – international service at LAX.
- Offering unique, new nonstop western U.S. destinations from Fort Lauderdale not served by any other airline.
- Connecting a variety of new city pairs across the Southeast, Florida, the West Coast and the Caribbean and Latin America.
- Advancing JetBlue’s position as the transcontinental leader with new markets never served coast-to-coast by the airline.
JetBlue will reactivate some temporarily parked aircraft to support the new routes. Alongside the rest of the JetBlue network, these new markets will be regularly evaluated. The airline will remain flexible, allowing market demand to determine how long a particular route continues to operate.
Today’s announcement is the latest in a series of strategic moves JetBlue has made to accelerate its recovery and generate cash in the current travel environment. In June, JetBlue announced it would add 30 new domestic routes to serve customers in markets where leisure and VFR (visiting friends and relatives) travel is showing some signs of strength. In July, the airline announced Los Angeles International Airport (LAX) would become its primary base of operations in greater Los Angeles, advancing JetBlue’s focus city strategy and building relevance for the airline in one of the busiest markets in the world. Then, just a week later, JetBlue announced a strategic partnership with American Airlines to create more competitive options and choice for customers in the Northeast.