The 8th edition of SIAL Middle East will continue its staggering pace of growth, establishing it as the fastest-growing food, beverage and hospitality event in the MENA region.
With yet another successful event in 2016, attracting 952 exhibitors, 30+ national pavilions and 16, 562 trade attendees, SIAL Middle East continues to be the platform for food, beverage and hospitality companies to make their mark in this region. The exhibition has over 10+ events and features over 3 days, some of which include La Cuisine, SIAL Innovation Awards, The Mercurys and the Hosted Buyer Programme.
Features Around The Show
Abu Dhabi Date Palm Exhibition
Abu Dhabi Date Palm Exhibition is the world’s only dedicated B2B event for date palm fruit. Co-located with SIAL Middle East also offers a perfect opportunity for date palm fruit producers and suppliers to meet with thousands of food, beverage and hospitality buyers. Visit www.abudhabidatepalm.com for more details.
Hosted Buyer Programme
With the support of our strategic partner, Abu Dhabi Food Control Authority, a dedicated VIP hosted buyer programme fully funds the visit of up to 500 top buyers to attend SIAL Middle East.
Hosted Buyer Introduction Suite
Launched as a new initiative in 2015, the Hosted Buyer Introduction Suite has been a roaring success with exhibitors and hosted buyers alike. The Hosted Buyer Introduction Suite is a private dedicated space for exhibitors to meet with batches of select Hosted Buyers in Speed Networking Sessions. As part of these sessions, exhibitors and hosted buyers have 3 minutes to exchange business cards, introduce products and schedule a detailed meeting if required. In 2016, 5,231 introductions took place between exhibitors and hosted buyers.
Organised by the Emirates Culinary Guild of Abu Dhabi, La Cuisine by SIAL is a favourite meeting point for foodservice professionals. The event in 2016 saw more than 1,000 professional chefs compete across a variety of disciplines in three days of heated competition.
Senior chefs from La Cuisine take guided tours around the show based on their sourcing requirements. 765 introductions with exhibitors were made at the 2016 event.
La Cuisine Airline Category
Launched in 2015, this La Cuisine category adds an additional dimension to the travel catering sector offering at SIAL Middle East. This category is jointly organised by Emirates Culinary Guild and Etihad Airways. Within this category, chefs need to prepare a lunch/dinner menu aimed at business class passengers.
La Cuisine VIP Evening
SIAL Middle East hosts more than 150 senior chefs from the region and select exhibitors to network in an informal setting.
SIAL Innovation Area showcases the world’s most innovative products, guaranteeing an experience for attendees to learn about upcoming trends in the food & beverage sector. The competition is only open to exhibiting companies.
SIAL Innovation World Champions
As a new initiative launched in 2015, SIAL Innovation winners from SIAL Paris, SIAL Canada, SIAL China, SIAL ASEAN Manila, and SIAL InterFOOD Jakarta were present to showcase their innovative products to buyers and visitors.
SIAL Middle East Party
SIAL Middle East hosts a reception for exhibitors and hosted buyers on 2nd evening of the event. SIAL Innovation award winners are also announced at the event.
Over 3 days, SIAL Conferences higlight the opportunities, trends and challenges in airline catering and general F&B sphere.
The Mercurys is the most prestigious award in travel catering industry, running for 35 years. The award ceremony will be held at Shangri-La Abu Dhabi on 12 December 2017 and attended by more than 200 travel catering professionals.
Abu Dhabi Food Security Roundtables
Food Security Center – Abu Dhabi (FSCAD) will once again bring together top government officials, CEOs and industry experts to discuss ways of ensuring the availability of affordable, sustainable and nutritious food for the region.
Regional Coffee Championships
The Regional Coffee Championships (UAE) once again highlighted the skills and knowledge of the country’s best coffee makers. More than 20 competitors brewed up a storm at the competition in 2016
H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs and Chairman of the Abu Dhabi Food Control Authority, ADFCA, today officially opened SIAL Middle East 2017, the region’s fastest …
Region’s fastest growing food & drink trade exhibition opens tomorrow The 8th edition of SIAL Middle East, the region’s fastest growing business trade event for the food, drink and hospitality industries, opens tomorrow (Tuesday 12 December) …
More than 60% of SIAL Middle East exhibitors will take part in the Preservation of Grace Initiative Under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister, Minister of Presidential Affairs …
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