2019 China Aviation and Tourism Forum (AT@China)

Event Information

China is leading Asia’s tourism and aviation boom. According to Civil Aviation Administration of China (CAAC), by the end of 2018, there were 235 certified airports in China, an increase of 6 from the end of the previous year. These certified airports handled 1.265 billion passengers in 2018, up by 10.2% over the previous year. Meanwhile, according to China Tourism Academy, the number of China outbound tourists reached to 149.72 million in 2018, with an increase of 14.7% comparing to 2017. The number of inbound tourists reached 141.2 million, an increase of 1.2% over the same period of the previous year.

Regarding the upcoming conference, Ms. Brenda He, General Manager of Travel Link said, “because of the boom, more and more airlines and destinations break into China market. As a tourism marketing agency we keep receiving the questions from destinations, airlines and airports: How to develop new routes? How to attract airline to open new routes? How to attract Chinese travellers? How to provide better services? What we should prepare for China market? And on top of it, is it possible to get these three parties to work closely to get sustained success?

To fill in this gap, we launch AT@China – the first tourism and aviation conference focused on the top strategists, marketers, and investors in the industry — the people creating and defining the future of travel. We carefully curate topics and speakers for this two-day conference in order to inspire our fellow professionals. The agenda is packed, and we are delighted to be able to present such a diverse, dynamic and well-regarded group of keynote speakers and panellists.”

AT@China 2019 will feature the theme “SMART TRAVEL – smart way for tourism, airline and aviation to work together for sustained success.

The program will offer a broader range of topics including:

  • The Aviation Perspective: Now & the Future
  • The Tourism Perspective: China Market – Managing the BOOM
  • The Airport Perspective: Being China Ready…
  • SMARTER Travel: Adapting to the Realities of the Future Passenger
  • The Chinese Tourist: Who are they? What do they need?
  • Destination Management: Airlift & Tourism Development
  • China In & China Out: Investment Opportunities for Travel & Tourism
  • SMARTER Travel: The Way Forward
  • Launch of the White Paper: Are you ready for China 2020-2025?


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