En Route International and Kraft Heinz announce exclusive agreement
En Route International, the dnata-owned travel food solutions company, has today announced the signing of an exclusive sales agreement with Kraft Heinz, which will see the companies launch a new ‘Heinz Beanz Toastie’ to the Travel Catering Market.
The new agreement, which gives En Route exclusive sales and distribution rights for the new toastie in the onboard travel market, will enable Kraft Heinz to grow its presence in the global travel sector.
The toastie has been specifically designed with both passengers and service providers in mind. Set in a card cradle, the bespoke packaging means that crew can heat and serve the toastie in one simple step, making it easy for passengers to open, hold and enjoy.
The product development team at En Route has also worked alongside Kraft Heinz to ensure that the appropriate safety testing and serving simulations were conducted so that travellers experience that traditional Heinz Baked Bean authenticity whilst still in the air.
As the exclusive distributor of the toastie, En Route will utilise its global network, making it available across four continents.
Robert Dalboth, managing director, En Route International, said: “We are delighted to announce this exclusive agreement with Kraft Heinz. The product is fantastic, and we are really looking forward to sharing it with so many of our customers and clients.
“We are seeing a real uptake in the perceived value of retail dining options onboard among passengers. Our recognition of this trend and our capabilities within the Travel Catering Market allows us to strategically work with our partners to enhance and innovate food solutions for the industry.”
Dominic Lowdell, Kraft Heinz EMEA Foodservice marketing & strategy lead, added: ‘Heinz Beanz is a truly iconic British comfort food. Until now this beloved meal could be enjoyed only at home or sat at a restaurant table – but now it is now available in the air and on the go! The Heinz Beanz Toastie has been developed to offer a great experience out of home and to be the perfect hot snack for the whole family to enjoy.”
