Brussels Airlines unveils its newest Belgian Icon

Brussels Airlines proudly presents its latest Belgian Icon, a tribute to one of Belgium’s most internationally cherished creations: Tintin. The airline revealed its freshly painted aircraft (A320 – OO‑SNJ), inspired by Hergé’s universe and the famous adventures on the Moon and in space. It is the second Tintin‑themed aircraft in the Belgian Icons collection. The aircraft’s inaugural commercial flight is scheduled for February 13 to Milan Linate.

The new design was developed in close collaboration with Tintinimaginatio, who explored several creative directions. The Moon and space theme quickly emerged as the strongest choice as it is instantly recognizable, emotionally powerful, and visually striking. Its connection to aviation through flight, altitude, and exploration made it a natural fit, while its clean aesthetic ensured a refined and balanced livery. The final concept features Tintin’s characters in weightlessness, creating a light and dynamic visual effect across the fuselage.

“After the incredible success of the first Tintin plane – Rackham – Brussels Airlines decided to continue with the adventure. And we accepted their proposition without any hesitation. We actually see this as the first step towards celebrating the 100^th Anniversary of TINTIN on the 10^th January 2029.”
​- Nick Rodwell, CEO, Tintinimaginatio

“Comic art is an essential part of Belgium’s cultural identity, and Hergé’s work continues to inspire people around the world. It is no coincidence that ‘Rackham’ was our very first Belgian Icon. With this new aircraft, we deepen that legacy and strengthen our mission to showcase Belgian creativity around the world. We are proud to bring another iconic piece of Belgian culture into the skies and to offer our passengers a unique experience.
​– Dorothea von Boxberg, CEO, Brussels Airlines

A tribute to Hergé’s universe
​The two sides of the aircraft are different, which makes it possible to feature several characters (Tintin and the Moon on one side, Snowy and Captain Haddock on the other) without overloading the visual design of the livery. The cherry under the cake is the moon-rocket on the belly of the aircraft, which will take off, fly, and land “for real”. The background of the livery is a gradient going from midnight blue to black.

Inside the cabin, the Belgian Icon experience continues, where the lunar atmosphere is extended through various design elements. The overhead compartments tell a story with a sequence of visuals following one another like comic-book panels: the rocket taking off from Earth, the risk of encountering an asteroid… All of it framed by Hergé’s handwritten quote: « A force de croire en ses rêves, l’Homme en fait une réalité » (“By believing in his dreams long enough, Man turns them into reality”¹).
​Passengers will also encounter Snowy and Tintin again as well as Thomson and Thompson on the bulkheads and the digitally printed floor carpet by Lantal Textiles is a subtle reference to outer space.

More images can be found here.