Air Iceland is changing its name to Air Iceland Connect. There are a number of reasons for the new name, the company claims, including an increased activity in foreign markets, a significant increase in foreign tourists, increased co-operation with Icelandair and to simplify marketing, as the dual name system has meant a significant increase in costs and has caused some passengers inconvenience and led to misunderstandings.
“We have used the name Air Iceland for years, but by adding the word Connect, we are showing our connection to Icelandic nature and destinations, connecting with our foreign destinations such as Greenland, Scotland and Northern Ireland and distinguishing ourselves slightly from Icelandair,” says Árni Gunnarsson, Managing Director of Air Iceland Connect. “This is a global, descriptive name, and we are convinced that it will create a strong airline brand in the international aviation market.”
“The company has been working on these changes for some time, renewing the fleet, increasing co-operation with Icelandair, receiving more and more foreign tourists and defining our market policy even better. It is the next logical step to do away with this dual naming system and introduce one descriptive and global brand,” says Gunnarsson.
The name change will, of course, take some time, and the domain www.flugfelag.is will remain active but will forward the user to the new company website at www.airicelandconnect.com.